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Strategic design studio
to design tomorrow

We help product teams rethink, redesign, and scale their core product

experience to drive revenue, retention, and activation.

We help product teams rethink, redesign, and scale their core product experience to drive revenue, retention, and activation.

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YouTube: Watch how some of these designs were made

We've worked with $160b+ teams

Strategy

Building for tomorrow

Grounded & Strategy Driven

When design services become commoditized, nothing evolves. Good isn’t enough. Most design services miss the mark because they don’t understand your business beyond the screens they see. They create surface-level interfaces that look good, sometimes, but never move your business forward.

The common problem with design services is that they focus on the facade while ignoring the foundation - your goals, context, and constraints. We align with your roadmap, adapt to shifting priorities, and we only work on projects that we know will get a massive enterprise-wide impact from our engagement.

Charlie Aufmann,

Designer ⋅ Microsoft AI

The designs are super clean and unique, the communication is great and they have a natural process to go through multiple explorations and iterate on them fast.

Ryan Chartrand,

CEO ⋅ X-Team

Baobun Studio has done some of the best designs we've ever seen. It genuinely feels like an in-house team. They set the design bar higher than anyone else we’ve worked with.

No more generic designs

We're not yet another design studio. Don't expect us to simply deliver pretty screens. Our focus is to consistently deliver strategic products, interfaces, and experiences with speed, taste, and dedication that will bring clarity to your company.

We’ve been surprised by how much of your pixels got into the final product. We didn’t expect that level of involvement and creativity. We will work on more projects with you.

James Gillis

Product Manager

Working with leading companies and

founders to define tomorrow

Working with leading companies and founders defining tomorrow

Defining the future of how professionals travel by evolving Booking Business.

Contact ⸱ Head of Design, General Manager

Helping Mux bring strategic design to video streaming for billions of people.

Contact ⸱ Co-Founders

Collaborating with LCA to define the future of billion dollar brands.

Contact ⸱ Founder, Product Managers

Powering Hyperquery's product redesign, acquired by Deepnote.

Contact ⸱ CEO, CPO, Head of Design

Experience

Unlike any other design studios

We work how you work

Adapting our process and design to meet yours - collaboration is a non-negotiable for us. We adapt to your tools and workflow, not the other way around. Communication stays smooth, async or live, so progress never stalls.

You're the most skilled design partner we’ve worked with. Your execution is sharp, fast, and always aligned with our product goals. It helped us create critical design refreshes with clarity, taste, and total focus.

Rachel Seo

Head of Product

Customize your deliverables around your goals

If you want Baobun Studio to stay fully aligned with your priorities, before or during our collaboration, you can define the goals and deliverables that matter most to you.

I'm really blown away and it encapsulates everything we have been talking about… I'm kind of speechless. I love the interface. I love the design. I love how you've treated the branding. It's perfect.

Melissa Helyer-Akhara

Head of Design

Creativity

Intentional innovation & excellence

We combine our grounded, strategic approach with creative design excellence. We build from insights and data, not assumptions. From there, we shape the future of your product with visuals you can feel proud of, crafted with care and attention to details.

Carefully crafted

From typography to spacings to transitions, we design products with intentional care. We don’t follow trends; we create them, to elevate your product and brand.

Constantly aligned

Every great product comes with great clarity. We don’t just design. We define scope early to avoid mid-sprint missteps and shifting priorities. No loose ends. No guesswork.

Gabriel

Product Design Manager

Continuous high output amidst ambiguous scope, able to work on bigger picture, which is a very rare mix of skills to have for most designers

Paul

Designer

They have created various solutions and explorations to solve the problem at hand, while exploring areas outside of the scope. Dope conceptual designs

James

Product Manager

Divergent thinking until the very last minute, flexible no matter the project situation to get the best results, with creative concepts all the way

What happens next

Ready to get started?

There's never been a better time.

1

Complete the form

Fill it out, and if it's a good fit we’ll get back to you in 24 hours

2

Align on scope and timeline

We’ll work together to define a clear scope and proposal

3

Kick-off the project

Get up and running within 1-4 weeks based on availability

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Pricing

Projects starting

at €20k

Fixed pricing often means strict rules and surface-level design. We work differently. We stay flexible and adapt our pricing to your business needs.

Typical engagements range from €20k to €80k

Who is BAOBUN STUDIO

The Design Studio of

Tomorrow

Founded by Charles Postiaux, we partner directly with product teams and founders to rethink product flows, simplify complexity, and unlock future-state product directions.


With experience across startups, scale-ups, and billion-dollar platforms, we specialize in high-impact redesigns that move business metrics.

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Watch free content

FAQs

What is Baobun.Studio?

Baobun Studio is a Product Design studio that was created to provide business owners with unique designs and experiences to aggressively scale their businesses. Our service is run by the same team has helped scale Booking.com, Mux, Serko, and many more companies worth $160b+ in shared market value. You'll get to work directly with design experts and walk away with practical design, flows, and strategies that can be implemented to improve your product. (We have designed for companies across travel, finance, crypto, data analytics, web3, storage, and many more.) Our product design studio can offer a variety of deliverable formats. These include end-to-end flows to implement into your product, targeted user experiences, north star vision, and many more based on your unique goals. Our goal is simple: scale your product with design.

How do I work with Baobun.Studio?

To work with Baobun.Studio, click on the button "Get Started" above to fill out a form to see if you're the right fit for our team. We require you to meet some minimum entry requirements to work with us. These requirements include but are not limited to being an active business, a revenue threshold, and operating in an industry where we are confident we can provide value. If this is of interest, fill out the form today to see if you are the right fit.

Who is behind Bobun.Studio?

Charles Postiaux founded and is managing Baobun.Studio. In ten years, he has worked with companies worth over $160b+ in shared market value. Before Baobun.Studio he worked for a wide range of startups and enterprises but had to quickly shift to a studio to handle the demand. Charles also creates content online, with over 400k+ views and 11k+ subscribers on YouTube that follow his design content.

Where's the studio located?

Baobun.Studio is located in France, a strategic location to work and collaborate with creatives and companies across the entire world, from San Francisco to New Zealand.

What's included in a project?

Each project is carefully customized so that you can get the most out of your engagement with us. We also recognize that your project goals can shift while working together. We stay open to updating what the end deliverables are to get you the best possible return on your invstment with us, while still delivering on the core of the agreed engagement.

What's your cancellation or refund policy?

If an event cancellation occurs, registered clients will receive a full refund within 60 days of said cancellation. If any event is postponed, registration for impacted clients will transfer to the next available project date. There are no refunds for any Baobun.Studio project purchases.

What kind of results can I expect?

Client expeirences presented here may not be typical. The company and team's background, education, effort, and application affected their experience. The information and design shared in during our projects do not guarantee of a rate of return or a specific result. Your results may vary.

What's the typical timeline?

Projects typically range from 4 to 16 weeks. This gives us plenty of time to fully and deeply understand your product, the market you're in, and the goals you're moving towards. We've noticed that while it's possible to deliver amazing projects in less than 4 weeks, most clients working with us for 4+ weeks get an outsized return on quality and product growth impact.

Can you work with my dev team and design system?

While we do not collaborate directly with dev teams, we can deliver dev-ready components and designs or work with the dev leadership to help 1) determine who they need to hire to build the future of their product, and/or 2) determine their tech limitations when collaborating on our project together. Regarding brand systems, we can work with your guidelines, icons library, and design system depending on the proejct scope and goals. For example, optimizing your onboarding flow will require us to use your design system and components.

Can I rebook or extend the project?

Absolutely. We work in sprint of 4 to 16 weeks because this is the ideal timeframe where our clients get the biggest return on their investment in working with us to help them scale their products. Our strategy is to work on very focused sprints. We don't deliver anything and everything, we are not an all-in-one design agency. We solve real problems for ambitious products. Some clients realize that, while working with us, there are other areas or opportunities in their product that could benefit from working with us again. Others come back later to work on another engagement because they loved working with us so much they didn't even look for other alternatives.

Do you sign NDAs or work confidentially?

Yes, we regularly work under NDAs and with confidential projects, including for stealth startups and enterprise teams. We’re happy to keep everything private during the engagement. After the project is complete, we may ask for permission to share select deliverables or explorations for our portfolio or social media,but only with your explicit approval.

How much does it cost?

The investment if selected is minimum $20,000 per engagement. When deciding on what we were going to offer for Baobun.Studio, we were left with two choices. The first choice was to go mass market and try and fit as many people in our schedule as possible. The problem is that we wouldn't be able to provide outsized value... and go the extra step to give you every possible advantage by working with us. Our second option was to require a little higher investment on your part - but in exchange, we are able to devote as may more resources to help solidify your success with scaling your product. Well... We decided to leave the low-level solutions to the other guys, which aren't hard to find, and instead ask a little more of you but give you a lot more in return. If that sounds at all interesting, fill out the form by clicking on a "Get Started" button above to see if you are the right fit for a project. You can try to scale your product for free online, Charles Postiaux makes free videos to improve product with design. Alternatively, if you think scaling your product is a worthwhile investment, you can get personalized help with it by working with Baobun.Studio Experience what scale with design looks like and get started by filling out our form.