8 Design Changes to Increase Your Product’s Revenues

Increasing product revenue isn't just about having the right features or marketing strategies—it's also about making strategic design changes that enhance user experience, promote paid features, and foster customer loyalty.

In this guide, we'll explore eight design modifications that can significantly boost your product's profitability.

1. Create a Feature Ecosystem That Promotes Paid Features and Works Best Together

Building a feature ecosystem where each component complements the others can encourage users to invest in premium features. Think about how Apple's products and services seamlessly integrate, creating a cohesive user experience that drives higher sales and customer loyalty.

• Integration and Synergy: Ensure that your product's features work together smoothly. This could mean integrating your mobile app with your desktop application or ensuring that premium features enhance the use of basic ones.

• Highlighting Premium Benefits: Use your design to clearly show how premium features add value to the basic offering. This could be through tooltips, pop-ups, or comparison charts that demonstrate the added benefits.

• User Journey Mapping: Map out the user journey to identify points where promoting paid features would be most effective. Design these touchpoints to naturally lead users towards upgrading their subscriptions.

2. Provide Free Trials

Offering free trials is a powerful way to convert users into paying customers. It gives them a risk-free opportunity to experience the value of your product.

• Missed Opportunities: Identify features that users frequently use and consider offering them in a limited capacity for free. This will showcase the potential of the full version.

• Daily Free Trials: Implement daily free trials that allow users to experience premium features for a limited time each day. This can create a habit and increase the likelihood of converting to a paid plan.

• Premium Sneak Peeks: Offer sneak peeks of premium features within the free version. This could be a limited-time access or a certain number of uses per month, enticing users to upgrade.

3. À la Carte Plans to Add Revenues or Reduce Churn

Allowing users to customize their plans by choosing only the features they need can both increase revenue and reduce churn. Not every user requires all the features of a full plan, so flexibility can be a significant advantage.

• Customizable Plans: Offer à la carte options where users can select individual features or bundles. This caters to their specific needs and can be priced accordingly.

• Scalable Pricing: Implement scalable pricing models that adjust based on the number of features chosen. This ensures that users feel they are getting value for their money.

• Churn Reduction: By allowing users to pay only for what they use, you reduce the risk of them canceling their subscription due to unused features.

4. Cleaner Interface and Experience

A clean, intuitive interface can significantly enhance user satisfaction and justify higher pricing for premium plans.

• Simplicity and Elegance: Focus on designing a beautiful yet practical interface. This includes decluttering screens, using consistent design patterns, and ensuring easy navigation.

• Usability Testing: Conduct regular usability tests to identify pain points and areas for improvement. Use this feedback to continuously refine the interface.

• Visual Appeal: Invest in high-quality visuals, animations, and transitions. A visually appealing product can create a lasting impression and make users more willing to pay for premium features.

5. Faster Feature Shipping

Regularly shipping new features can keep users engaged and demonstrate the continuous value you’re adding to the product.

• Regular Updates: Schedule frequent updates to release new features or improvements. Communicate these updates clearly to users through in-app notifications or email newsletters.

• Agile Development: Adopt agile development practices to accelerate the feature development and release cycle. This involves iterative development, continuous feedback, and rapid prototyping.

• User Involvement: Involve users in the development process by seeking their input on which features they would like to see next. This increases engagement and ensures you’re building what they want.

6. Cancellation Flow

A thoughtful cancellation flow can help retain users who might otherwise leave. Offering alternatives to cancellation can reduce churn and maintain revenue streams.

• Exit Surveys: Implement exit surveys to understand why users are canceling. Use this data to improve your product and address common pain points.

• Downgrade Options: Instead of letting users cancel outright, offer options to downgrade to a cheaper plan. This keeps them within your ecosystem and provides a path back to premium plans in the future.

• Pause Subscriptions: Allow users to pause their subscriptions instead of canceling. This provides flexibility for users who might need a break but are likely to return.

7. Easy to Share, Invite, or Refer People

Making it easy for users to share your product or refer others can organically boost your user base and revenue.

• Referral Programs: Create referral programs that reward both the referrer and the referred user. This incentivizes sharing and can lead to exponential growth.

• Seamless Sharing: Design your product with built-in sharing options, such as social media integrations or direct invite links. This makes it easy for users to spread the word.

• Highlight Benefits: Clearly communicate the benefits of referring friends, whether it’s through discounts, free months, or exclusive features. This encourages more users to participate.

8. Make it Easy to Give Feedback

Encouraging user feedback can lead to valuable insights and continuous product improvement, driving long-term growth.

• Feedback Channels: Provide multiple channels for feedback, such as in-app surveys, feedback forms, or direct email contact. This ensures that users can easily share their thoughts.

• User Interviews: Conduct user interviews or focus groups to gather in-depth feedback. This qualitative data can provide deeper insights into user needs and preferences.

• Implement and Communicate Changes: Act on the feedback received and communicate the changes to your users. This shows that you value their input and are committed to improving their experience.

Conclusion

Implementing these eight design changes can have a profound impact on your product’s revenue.

By creating a cohesive feature ecosystem, offering flexible plans, maintaining a clean interface, shipping features quickly, optimizing the cancellation flow, making sharing easy, and encouraging feedback, you can enhance user experience, drive engagement, and ultimately increase your product's profitability.

Remember, the key to success lies in continuously refining your product based on user needs and staying agile in your approach.