Reduce your features to the core ones

Make your saas more niche than the competition.

Don't try to do everything and solve anything for your clients.

Don't create multiple features just to keep a big client alive, because it's not moving the whole product forward.

Remove features your users don't like or don't use a lot.

Find ways to focus your saas to its core.

Delete features that bloat the user experience.

Stay user centric.

Promise higher returns

Growing your user engagement is about giving them what they want in return for their money.

Can you guarantee more results in less time if they do X,Y, and Z?

Can you guarantee 10x more in 30 days?

The benefit of being more user centric is that you can have more predictable outcomes for your ideal customers.

Identify the common actions, traits, and patterns of your most successful clients.

Let as many of your clients know what it takes to get the biggest returns from your saas.

Look at your competition, and put their products to shame

Sometimes, all it takes to boost your user engagement to new heights is to simply do better, do more, do it faster, and do it earlier.

How can you provide a better experience and product usability?

How can you bring more results to your clients without making them work more for it?

How can you deliver a higher return on investment faster?

How can you identify their blockers earlier and make them success sooner with your saas?

All of these improvements will naturally increase your user engagement.

Each client will see the benefits of using your saas and engaging with it more often will be a logical habit.

Make your users active

Make sure to personally reach out every one of your customers as often as possible, every day if you have to.

Jump calls regularly with them to check if everything is alright, what's bothering them, their wins as well.

Make sure they're consistent with your saas and are engaged with your product.

This will also make people more likely to buy again from you or recommend your saas.

They can notice the team's dedication to their customers' satisfaction and success.

Caring about your clients and talking regularly with them will increase product engagement.

Incentivize engagement

Create a win-win environment within your saas to boost your overall engagement and user retention.

Promote special access to features, calls, events, or groups for active clients.

Exclusivity creates competition, and people love it.

The goal is also to provide more value and get feedback on what you can do better.

This strategy won't only boost your product engagement, it will allow you to get frequent feedback from your most active clients.

Gamify your product

Let your users compete by having a systematized process.

Create a gamified product where people can get rewards for their commitment.

Offer rewards that your clients actually want - don't offer boring or low value rewards

If you're not sure what your clients want, call them and figure it out

Many aspects of your product can be gamified.

Your onboarding, inviting friends or colleagues, using specific features, login daily, etc…

Optimize your onboarding for quick wins

Most products ignore their onboarding for a long time, but it's a goldmine.

Your main goal during the onboarding is to give people a CTA to get them a quick win.

Ideally, your users will unlock multiple quick wins throughout the onboarding of your saas.

It will help them get the ball running and will make them motivated to engage more with your product.

Take the opportunity to onboard them 1 on 1, talk about the quick wins, have a clear next step, and provide value.

Copy what's already working

Business is all about systems.

if your user engagement is low, your systems aren't working or non-existent.

As much as you might believe that your situation is special and systems don't work for you… It's not true.

If something's working for multiple businesses or saas, just roll with it and do the same.

Want to increase your user retention for your SaaS?

Use baobun.studio to boost your user engagement for your saas.