How MoneyKit boosted user engagement by 3x in 4 months
MoneyKit is growing its customer base, and staking its claim in a competitive market.
With Baobun Studio, they were able to share high-quality, user engaging designs to their customers.
5x
active users increase
3x
28h
Build a product design engine that
generates revenue growth.
"It's a fully integrated product design partner who moves insanely fast and design beautiful interfaces."
Kistopher Stipech
Co-Founder/CEO at MoneyKit
Challenge
To grow user engagement in a competitive market, MoneyKit needed an experienced design partner
MoneyKit is an innovative product in a relatively competitive market. Built specifically for fintech apps, MoneyKit's next generation Developer Kit include Native SDKs, Universal API, and a stunning UX for apps to connect to 15,000+ banks, cards, and account worldwide.
Kristopher Stipech, MoneyKit's Co-Founder & CEO, believed having a solid API documentation was the way to gain more user engagement. He didn't just want to have to have a basic documentation, he wanted to invite new customers to create, test, and educate themselves on what MoneyKit could do.
"We don't really want a basic documentation for MoneyKit and our dashboards," he explains. "We know it's important but we needed to build a best-in-class user experience."
But MoneyKit didn't have the in-house capacity for that kind of product design and care, on top of their already busy feature development. Their team was hardworking, flexible, and dedicated to growth - but it wasn't possible for the team to devote additional time for the extra details.
"Everyone on our team was wearing a lot of different hats. We needed to narrow our focus, so we brought on Baobun Studio to focus on one thing: increasing user engagement and crafting the next steps of the product."
Solution
Baobun Studio helped MoneyKit build a better product that grew its user engagement
MoneyKit needed a partner with proven expertise - someone they could trust to handle the product design process autonomously, from end to end. They found it in Baobun Studio.
Along with extensive design concepts and laser focus feature improvements, Baobun Studio brought the agility a fast-growing startup needs. From day one, we've worked closely with MoneyKit, iterating and experimenting to discover the best ways design can educate customers, grow user engagement, and establish MoneyKit as an industry authority.
Most importantly, Kristopher loves how he can feel confident introducing Baobun Studio to MoneyKit's biggest-name partners.
"The reality of being a startup is you never know what you'll need next. Getting our designs right for many types of experiences is incredibly difficult - but that's exactly why we went with Baobun Studio."
Results
MoneyKit 3x'd its user engagement with Baobun Studio's product design process
Since partnering with Baobun Studio, MoneyKit's investment in customer education has paid off. They've boosted their user engagement by 3x and significantly grown their active users.
Here's a snapshot of their results:
5x
active users increase
3x
28h
Thanks to Baobun Studio, the next designs have been tightly integrated into MoneyKit's product, quickly evolving and pivoting along with their growth. Yet, there was no need to spend time hiring or training in-house - Baobun Studio had the experience and skills needed to hit the ground running.
The outcome? High-quality educational documentation that establishes authority, better dashboards that grow MoneyKit's user engagement, and ultimately drive revenue.
"Bringing on Baobun Studio means hiring multiple great people to do it all - product design, UX, UI, rebranding, and get it shipped faster with your engineers. Baobun Studio really is the full solution that most startups can't realize in-house."
Build a product design engine that
generates revenue growth.