- SerkoBusiness Travel
- Corporate travel booking hasn't fundamentally changed in decades - until now. We started to rethink how business travel happens, from shifting from dozens of tabs to personalized, dynamic AI-powered booking.
- What we did
- Smart Curation. Smart recommendations to eliminate comparison fatigue.
- Proactive Intelligence. A conversational layer that feels like working with a thoughtful assistant.
- Consistent Patterns. Learn the system once, apply it across your entire booking experience.
Product design
From the first flow to the shipped UI.
We design B2B SaaS and AI products: new ones from the first flow, and existing ones that got hard to use, with coded prototypes and help with the build.
Where you are. Three ways in,
depending on your product.
Product redesignFrom $15,000. For products with users that got hard to use.
MVP designFrom $15,000. For a first version, from the first flow to v1.
Design systems$4,000 a month. For apps built fast with AI, in your own code.
Inside a project. Real products we’ve designed,
part by part.
How it runs. A focused product redesign,
in four weeks.
Intro call and scopeBefore
A 25-minute call about your product, then a written scope with a fixed price.
- You decide
- One project or the monthly plan.
- We need from you
- A demo, and what bothers you most.
- You get
- A written scope and a fixed price.
AuditWeek 1
We go through every screen and flow, then rank what holds the product back.
- You decide
- Which problems to fix first.
- We need from you
- Access to the product and analytics.
- You get
- Ranked findings on annotated screens.
Core flowsWeeks 2–4
The flows that matter most, redesigned one by one and reviewed every week.
- You decide
- What stays, what changes, what goes.
- We need from you
- Feedback on each round, every week.
- You get
- Redesigned flows, closer each week.
Design systemWeeks 2–4
Tokens and components from the new flows, so every new screen matches.
- You decide
- What goes into the first version.
- We need from you
- Your current components or code.
- You get
- Tokens and components your team reuses.
Live prototypeWeeks 3–4
A coded prototype of the new flows, tested with your real customers.
- You decide
- Which customers we test with.
- We need from you
- Five customers for a short test.
- You get
- A shareable prototype and test results.
Handoff and buildWeek 4
Files and specs for every state, then a review of each screen as it's built.
- You decide
- The last details before the build.
- We need from you
- An intro to the engineers building it.
- You get
- Figma files and specs. Everything is yours.
- Intro call and scopeBefore
A 25-minute call about your product, then a written scope with a fixed price.
- AuditWeek 1
We go through every screen and flow, then rank what holds the product back.
- Core flowsWeeks 2–4
The flows that matter most, redesigned one by one and reviewed every week.
- Design systemWeeks 2–4
Tokens and components from the new flows, so every new screen matches.
- Live prototypeWeeks 3–4
A coded prototype of the new flows, tested with your real customers.
- Handoff and buildWeek 4
Files and specs for every state, then a review of each screen as it's built.
A project, start to finish. How we shaped Serko’s
AI travel booking.
Products we’ve designed. B2B and AI products,
used every day by thousands of teams.
SerkoBusiness TravelView case study
Business travel booking, rethought around AI.
Booking.comBusiness TravelView case study
Booking.com, adapted for corporate travel.
TrustworthyFile StorageView case study
Onboarding turned into an AI advisor.
Chrono PlatformR&D Tracking
R&D claims, set up one question at a time.
What clients say. Design and product leads we’ve worked with,
in their own words.
“I’m kind of speechless. I love the interface. I love the design. I love how you’ve treated the branding. It’s perfect.”
Melissa Helyer-AkharaGlobal Head of Design, Serko
“It took me almost a decade to find a designer as talented as you to help drive the brand and product forward.”
Ryan ChartrandCEO, X-Team
“This is, without doubt, your biggest superpower. When it comes to visual design, you are the most skilled person at this company.”
Rachel SeoHead of Product, Hyperquery
What it costs. One project at a fixed price,
or every week on the monthly plan.
Design partner
Starting from
$15,000per month
Product and web design from one queue, with coded prototypes and help with the build.
- Product UI, flows and design system
- Landing pages and website
- Live, coded prototypes
- Front-end help when needed
- Calls 1-2 times a week
- Pause or cancel any month
Questions. The ones founders ask first.
Email usWhat’s the difference between product design and a redesign?
Product design covers the whole product, new or existing. A redesign starts from a product with users that got hard to use; an MVP starts from an idea. This page helps you pick between them.
How long does product design take?
A product redesign takes 4 to 12 weeks, an MVP 6 to 8. A design system starts with a four-week first month, then runs month to month.
How much does product design cost?
Redesigns and MVPs start at $15,000 as a fixed price, design systems are $4,000 a month, and the design partner plan starts at $15,000 a month.
Do you do UX research?
Yes, where it changes decisions: an audit of every screen first, then short tests of the coded prototype with a few of your customers.
Can you work with our engineers?
Yes. You get Figma files, specs and a coded prototype, and we review each screen as it’s built and help with the front-end.
Who does the work?
Charles, a senior product designer with 10+ years of experience, does the work and reviews every change. No account managers, no hand-offs.
Related services. What teams often pair with it.
Design systems$4,000 a month. Tokens, components and AI rules, set up in your code.
Live prototypesIn every project that needs one. Coded prototypes your users click before it’s built.
Website designFrom $15,000, 2 to 4 weeks. Designed and built in Astro, ready to rank.