Expanding the world's most trusted travel brand for the enterprise market.

When we partnered with Booking.com, the opportunity wasn't to build a separate business product. It was to adapt the world's most recognized travel brand to solve the distinct challenges of corporate travel without losing what made it loved.

Client

Booking.com

Industry

Business travel (Booking Holdings, with Serko)

Services

Product redesign · AI experience design · Design system · Front-end help

Outcomes

Market distinction · Market expansion · Top-line growth

Business travel has rules that holidays don’t.

It was to adapt the world’s best-known travel brand to corporate travel: company policies, team trips and busy travelers, without losing the experience people already know and trust.

1. 01Business needs, consumer habitsPolicies and approvals had to fit a flow people already use for holidays.
2. 02A busy, information-rich screenEvery trip needed the right details up front, without the noise.
3. 03AI without complexityIntelligence had to help quietly, in an interface already full of information.

A dynamic layout that adapts to your professional needs.

The layout provides a living control center that adapts and evolves to your unique trips while respecting team and company constraints.

The trusted Booking.com experience, enhanced for business.

From listings to checkout, the flow stays recognizable, with the same proven heritage travelers already trust. Refreshed for business requirements.

Transform Booking into a context-aware assistant, providing personalized intelligence.

The AI experience sits quietly by default, respecting the information-rich interface. Packed with intelligence to accelerate decisions without the complexity.

Booking.com, ready for business.

A dynamic home that adapts to each traveler, the familiar flow from listing to checkout, and an AI layer that speeds up decisions without getting in the way.

• Market distinction
• Market expansion
• Top-line growth