- Booking.comBusiness Travel
- When we partnered with Booking.com, the opportunity wasn't to build a separate business product. It was to adapt the world's most recognized travel brand to solve the distinct challenges of corporate travel without losing what made it loved.
- What we did
- Powerful Architecture. A dynamic layout that adapts to your professional needs.
- Familiar Excellence. The trusted Booking.com experience, enhanced for business.
- Contextual Intelligence. Transform Booking into a context-aware assistant, providing personalized intelligence.
Product redesign
Redesign your product without starting over.
We redesign B2B SaaS and AI products that got hard to use: the core flows first, tested on a coded prototype before anything is built. A redesign takes 4 to 12 weeks, depending on the product.
When it’s time. The product works,
but it’s getting in the way.
Flows that grew into a mazeEvery release added a step, and now the task people came for takes ten clicks.
Trials that don’t convertNew users sign up, get lost in the first session and never come back.
Screens that don’t matchEach team built its part its own way, so the product feels like five apps.
Demos that need excusesSales skips whole screens in the demo because they look older than the deck.
Two kinds of users, one UIAdmins and daily users squeezed into the same screens, built for neither.
Every feature breaks the UINew features take longer to design than to build, because nothing fits.
What you get. Design you can test,
and files your team can build from.
An audit, rankedEvery screen and flow reviewed, with what holds the product back ranked first.
Your core flows, redesignedThe flows that matter most, rethought and reviewed with you every week.
A design systemTokens and components from the new flows, so every new screen matches.
A coded prototypeA live prototype your team and customers can click before anything is built.
Files and specsFigma files with every state specced, ready for your engineers to build.
Help with the buildReviews of each screen as it’s built, and front-end help when it’s needed.
Inside a project. Real products we’ve designed,
part by part.
How it runs. A focused redesign,
in four weeks.
Intro call and scopeBefore
A 25-minute call about your product, then a written scope with a fixed price.
- You decide
- One project or the monthly plan.
- We need from you
- A demo, and what bothers you most.
- You get
- A written scope and a fixed price.
AuditWeek 1
We go through every screen and flow, then rank what holds the product back.
- You decide
- Which problems to fix first.
- We need from you
- Access to the product and analytics.
- You get
- Ranked findings on annotated screens.
Core flowsWeeks 2–4
The flows that matter most, redesigned one by one and reviewed every week.
- You decide
- What stays, what changes, what goes.
- We need from you
- Feedback on each round, every week.
- You get
- Redesigned flows, closer each week.
Design systemWeeks 2–4
Tokens and components from the new flows, so every new screen matches.
- You decide
- What goes into the first version.
- We need from you
- Your current components or code.
- You get
- Tokens and components your team reuses.
Live prototypeWeeks 3–4
A coded prototype of the new flows, tested with your real customers.
- You decide
- Which customers we test with.
- We need from you
- Five customers for a short test.
- You get
- A shareable prototype and test results.
Handoff and buildWeek 4
Files and specs for every state, then a review of each screen as it's built.
- You decide
- The last details before the build.
- We need from you
- An intro to the engineers building it.
- You get
- Figma files and specs. Everything is yours.
- Intro call and scopeBefore
A 25-minute call about your product, then a written scope with a fixed price.
- AuditWeek 1
We go through every screen and flow, then rank what holds the product back.
- Core flowsWeeks 2–4
The flows that matter most, redesigned one by one and reviewed every week.
- Design systemWeeks 2–4
Tokens and components from the new flows, so every new screen matches.
- Live prototypeWeeks 3–4
A coded prototype of the new flows, tested with your real customers.
- Handoff and buildWeek 4
Files and specs for every state, then a review of each screen as it's built.
A project, start to finish. How we redesigned Booking.com
for corporate travel.
Redesigns we’ve done. B2B products, used every day
by thousands of teams.
SerkoBusiness TravelView case study
Business travel booking, rethought around AI.
Booking.comBusiness TravelView case study
Booking.com, adapted for corporate travel.
TrustworthyFile StorageView case study
Onboarding turned into an AI advisor.
Chrono PlatformR&D Tracking
R&D claims, set up one question at a time.
What clients say. Design and product leads we’ve worked with,
in their own words.
“I’m kind of speechless. I love the interface. I love the design. I love how you’ve treated the branding. It’s perfect.”
Melissa Helyer-AkharaGlobal Head of Design, Serko
“It took me almost a decade to find a designer as talented as you to help drive the brand and product forward.”
Ryan ChartrandCEO, X-Team
“This is, without doubt, your biggest superpower. When it comes to visual design, you are the most skilled person at this company.”
Rachel SeoHead of Product, Hyperquery
Is it for you? It works best for products
that already have users.
It’s for you if
- Your product has users, and they struggle.
- You’re B2B SaaS or AI, seed to Series C.
- Your team can build what we design.
It’s not for you if
- There’s no product yet (see MVP design).
- You need a logo or brand identity only.
- You want screens without a review with you.
What it costs. A fixed price, agreed in writing
before any work starts.
Product redesign
Starting from
$15,000
A fixed price for 4 to 12 weeks of work, set after the intro call from the scope.
- An audit of every screen
- Your core flows, redesigned
- A design system
- A coded prototype
- Figma files and specs
- Help during the build
Questions. The ones teams ask before a redesign.
Email usHow long does a SaaS product redesign take?
Between 4 and 12 weeks, depending on the scope and complexity of the product. A focused redesign of the core flows takes about four weeks, as in the schedule above, and the scope says how long yours takes.
How much does a SaaS redesign cost?
From $15,000, as a fixed price we agree in writing after the intro call. If you want to try us first, the two-week pilot is $7,500.
Do we have to stop shipping during the redesign?
No. We redesign the flows that matter most first, and your team keeps shipping. The new screens go in flow by flow, not in one big launch.
Can you work with our existing design system?
Yes. The audit keeps what works in your current system, and the new components grow from it instead of replacing it.
Do you test the redesign with users?
Yes. The coded prototype goes in front of a few of your customers before anything is built, and we change it based on what they do.
Who does the work?
Charles, a senior product designer with 10+ years of experience, does the work and reviews every change. No account managers, no hand-offs to juniors.
Who owns the work?
You do. The Figma files, prototypes and any code are yours, and stay yours if we stop working together.
Related services. What teams often pair with it.
MVP designFrom $15,000, 6 to 8 weeks. Every screen of your first version, designed.
Design systems$4,000 a month. Tokens, components and AI rules, set up in your code.
Live prototypesIn every project that needs one. Coded prototypes your users click before it’s built.