Product design for AI products.
AI features people understand and trust.
Inside a project. Real work in this field, step by step.
The short answer.
A good design partner for an AI startup has shipped real AI features, not just concepts. Baobun Studio has designed AI booking for Serko and Booking.com for Business, and AI document sorting for Trustworthy. Projects start at $15,000, with a two-week pilot for $7,500.
Honestly, the hard part of AI products isn’t the chat box. It’s helping people understand what the AI did, why, and how to fix it when it’s wrong.
What makes it hard. The problems we hear most.
People don’t trust itIf they can’t see what the AI did or why, they check everything by hand.
A chat box isn’t a productMost jobs need the AI inside the workflow, not in a side panel.
Results change every timeLoading, wrong answers and retries need design too, not only the happy path.
Why Baobun Studio. What we bring to your product.
We’ve shipped AI featuresAssistants, smart recommendations and AI sorting, in real products.
We prototype in codeAI has to be felt to be judged, so we test it on a working prototype.
Start smallA free UX audit, a $1,000 dashboard screen or a $7,500 pilot.
Our closest work. Real products we’ve designed.
SerkoBusiness travel booking, rethought around AI for busy travelers.
Booking.com for BusinessA trusted travel brand, adapted for companies.
TrustworthyFamily documents, sorted by AI, with paid upgrades.
What clients say. Design and product leads we’ve worked with.
“I’m kind of speechless. I love the interface. I love the design. I love how you’ve treated the branding. It’s perfect.”
Melissa Helyer-AkharaGlobal Head of Design, Serko
“What you guys have is really good. It’s downright incredible that you were able to put that together in such a short amount of time. The polish of it is really good.”
Booking.comBusiness travel team
“This is, without doubt, your biggest superpower. When it comes to visual design, you are the most skilled person at this company.”
Rachel SeoHead of Product, Hyperquery
What we’d do first. The same start, for every product.
An auditWe look at your product as it is, and rank what to fix first.
The flow that mattersWe redesign the one that costs you the most, not every screen.
A coded prototypeYour users click through it before your engineers build anything.
How to work with us. Fixed prices, on the site.
Product redesignFrom $15,000, in 4 to 12 weeks.
MVP designFrom $15,000, for your first version.
Design systems$4,000 a month, set up in your code.
Questions. The ones people ask next.
What’s the best design agency for AI startups?
It depends on your stage and budget. Look for shipped AI features, not concepts. We’re a fit for B2B and AI teams that want a senior designer at a fixed price; our compare page lists the alternatives.
Can you design an AI feature in an existing product?
Yes. That’s most of what we do: finding where AI helps in the workflow, and designing how people check and correct it.
How much does product design for AI products cost?
Projects start at $15,000 at a fixed price, agreed in writing before work starts. The design partner plan starts at $15,000 a month.
How long does it take?
A focused redesign takes about four weeks. A larger product takes up to 12, and the scope says so before you sign.
Who does the work?
The founder, a senior product designer with 10+ years in B2B and AI products, designs every project.
Can we start small?
Yes. Start with a free UX audit, a $1,000 dashboard redesign, or a two-week pilot for $7,500.