Product design for e-commerce.
From browsing to checkout, without friction.
Inside a project. Real work in this field, step by step.
The short answer.
For e-commerce and marketplaces, what matters is the path from browsing to paying. Baobun Studio has designed that path at Booking.com for Business, from listings to checkout, and at Serko. Projects start at $15,000, and a single screen from $1,000.
Most checkout problems aren’t big. They’re five small doubts in a row, and each one loses you a few customers.
What makes it hard. The problems we hear most.
Too many choicesLong lists make people compare instead of buy.
Doubts at checkoutSurprise costs and unclear steps lose people at the last moment.
Phone firstMost people browse on a phone, and many tools are still designed on a laptop.
Why Baobun Studio. What we bring to your product.
Listings to checkoutBooking.com for Business, in a flow millions already know.
Sites and productsWe design and build the marketing site too, in Astro.
Start smallA free UX audit, a $1,000 dashboard screen or a $7,500 pilot.
Our closest work. Real products we’ve designed.
Booking.com for BusinessA trusted travel brand, adapted for companies.
SerkoBusiness travel booking, rethought around AI for busy travelers.
TrustworthyFamily documents, sorted by AI, with paid upgrades.
What clients say. Design and product leads we’ve worked with.
“What you guys have is really good. It’s downright incredible that you were able to put that together in such a short amount of time. The polish of it is really good.”
Booking.comBusiness travel team
“I’m kind of speechless. I love the interface. I love the design. I love how you’ve treated the branding. It’s perfect.”
Melissa Helyer-AkharaGlobal Head of Design, Serko
“It took me almost a decade to find a designer as talented as you to help drive the brand and product forward.”
Ryan ChartrandCEO, X-Team
What we’d do first. The same start, for every product.
An auditWe look at your product as it is, and rank what to fix first.
The flow that mattersWe redesign the one that costs you the most, not every screen.
A coded prototypeYour users click through it before your engineers build anything.
How to work with us. Fixed prices, on the site.
Product redesignFrom $15,000, in 4 to 12 weeks.
MVP designFrom $15,000, for your first version.
Design systems$4,000 a month, set up in your code.
Questions. The ones people ask next.
Do you work with Shopify stores?
Our work is custom products and marketplaces, not store themes. For a Shopify store, a specialist will serve you better.
Can you redesign just our checkout?
Yes. A focused redesign of one flow starts at $15,000.
How much does product design for e-commerce cost?
Projects start at $15,000 at a fixed price, agreed in writing before work starts. The design partner plan starts at $15,000 a month.
How long does it take?
A focused redesign takes about four weeks. A larger product takes up to 12, and the scope says so before you sign.
Who does the work?
The founder, a senior product designer with 10+ years in B2B and AI products, designs every project.
Can we start small?
Yes. Start with a free UX audit, a $1,000 dashboard redesign, or a two-week pilot for $7,500.