Don't become the best. Become the only.

Turn your B2B SaaS into a premium, category-defining product in a 4–6 week Product Vision Sprint.

  • Charge more without losing deals

  • Stand out next to enterprise competitors

  • Get customers to pay more and stay longer

  • Make your product story more investable

Start a project

Or send us an email charles@baobun.studio

TRUSTED BY COMPANIES WORTH $200B+

Don't become the best. Become the only.

Turn your B2B SaaS into a premium, category-defining product in a 4–6 week Product Vision Sprint.

  • Charge more without losing deals

  • Stand out next to enterprise competitors

  • Get customers to pay more and stay longer

  • Make your product story more investable

Start a project

Or send us an email charles@baobun.studio

TRUSTED BY COMPANIES WORTH $200B+

ROLE ⸱ DESIGN, STRATEGY

FOCUS ⸱ VISION, AI FEATURES

Expanding the world's most trusted travel brand for the enterprise market.

When we partnered with Booking.com, the opportunity wasn't to build a separate business product. It was to adapt the world's most recognized travel brand to solve the distinct challenges of corporate travel without losing what made it loved.

OUTCOMES

MARKET DISTINCTION, MARKET EXPANSION, TOP-LINE GROWTH

Every homepage is unique, eliminating noise, and centering the attention of busy travelers to what matters to them.

Powerful Architecture

A dynamic layout that adapts to your professional needs.

The layout provides a living control center that adapts and evolves to your unique trips while respecting team and company constraints.

Familiar Excellence

The trusted Booking.com experience, enhanced for business.

From listings to checkout, the flow stays recognizable, with the same proven heritage travelers already trust. Refreshed for business requirements.

Contextual Intelligence

Transform Booking into a context-aware assistant, providing personalized intelligence.

The AI experience sits quietly by default, respecting the information-rich interface. Packed with intelligence to accelerate decisions without the complexity.