Don't become the best. Become the only.

Turn your B2B SaaS into a premium, category-defining product in a 4–6 week Product Vision Sprint.

  • Charge more without losing deals

  • Stand out next to enterprise competitors

  • Get customers to pay more and stay longer

  • Make your product story more investable

Start a project

Or send us an email charles@baobun.studio

TRUSTED BY COMPANIES WORTH $200B+

Don't become the best. Become the only.

Turn your B2B SaaS into a premium, category-defining product in a 4–6 week Product Vision Sprint.

  • Charge more without losing deals

  • Stand out next to enterprise competitors

  • Get customers to pay more and stay longer

  • Make your product story more investable

Start a project

Or send us an email charles@baobun.studio

TRUSTED BY COMPANIES WORTH $200B+

ROLE ⸱ DESIGN, STRATEGY

FOCUS ⸱ VISION, AI EXPERIENCES

Defining the future of business travel

and driving AI transformation.

Corporate travel booking hasn't fundamentally changed in decades - until now. We started to rethink how business travel happens, from shifting from dozens of tabs to personalized, dynamic AI-powered booking.

OUTCOMES

MARKET DISTINCTION, MARKET EXPANSION, CULTURAL RELEVANCE

Immersive continuity allows everything to unfold on a single canvas, maintaining momentum from intent to action.

Smart Curation

Smart recommendations to eliminate comparison fatigue.

The interface is clean and scannable, then expands into rich, visual modals only when you need deeper details. Compare less, decide faster.

Proactive Intelligence

A conversational layer that feels like working with a thoughtful assistant.

No endless scrolling, no hunting through details. Just intelligent support that anticipates your needs.

Consistent Patterns

Learn the system once, apply it across your entire booking experience.

Hotels follow the same philosophy as flights: curated tabs that respect what you care about. Making the experience easy across your entire booking journey.