ROLE ⸱ DESIGN, STRATEGY
FOCUS ⸱ AI ONBOARDING
Transforming document storage into AI-powered peace of mind.
Trustworthy faced a conversion problem: users weren't uploading documents fast enough to see value. We transformed onboarding into an intelligent advisor experience - demonstrating sorting capability, surfacing opportunities, and creating strategic upgrade moments that drive revenue.
OUTCOMES
MARKET DISTINCTION, PRICING POWER, TOP-LINE GROWTH
The transparent interface shows users exactly what's happening, demonstrating AI capability to create early trust and accelerate activation.
Frictionless Onboarding
Minimal interface to remove doubt and increase completion
The layout provides a living control center that adapts and evolves to your unique trips while respecting team and company constraints.
Monetization Architecture
Transform freemium constraints into revenue growth opportunities
Upsell opportunities present value without adding noise, timing the pitch exactly when users understand what matters to them the most.
Value Realization
Immediate value delivery to create long-term retention and conversions
Users see immediate ROI from their uploads. This moment determines retention - showing clear value and motivation to stay and activate.