Compare · Checked November 5, 2026

Baobun Studio vs IDEO.

IDEO rethinks whole businesses and services, not only products. A focused redesign costs from $15,000 with Baobun Studio, and IDEO shares its price on request.

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Baobun StudioFrom $15,000Fixed price, 4 to 12 weeks

IDEOOn requestNo price on their site

Side by side. 01 · From IDEO’s site and ours,
where they do more, it says so.

FeatureIDEOBaobun Studio

Product and UI designDigital product design

Product redesigns

MVP design

Design systems

Coded prototypesRapid prototypingIn every project that needs one

Front-end or full buildFront-end help, not full app builds

Audits and user researchAn audit, then tests on a prototype

Brand identityPurpose and strategy

Websites and landing pagesDesigned and built in Astro

Marketing design (ads, social)Go-to-market strategy

A fixed price before work starts

A monthly planDesign partner plan

A way to try firstFree audit, $1,000 screen, $7,500 pilot

Prices on their websiteOn request

What it costs. 02 · The cheapest way in for each kind of work,
in US dollars, checked November 5, 2026.

ScenarioIDEOBaobun Studio

One screen redesignedOn request$1,000One dashboard screen in 48 hours

Try them firstOn request$7,500A two-week pilot; the UX audit is free

A focused redesignOn requestFrom $15,000Fixed price, 4 to 12 weeks

A month of designOn requestFrom $15,000Design partner plan, month to month

IDEO: ideo.com/design-services, ideo.com/about. Baobun Studio: pricing.

Who IDEO is. 03 · In their own words and numbers.

Team: Not stated
Based in: San Francisco, Cambridge, Chicago, London, Shanghai
How you work: Not stated
Clients include: Sephora, Ford, Eli Lilly, Moderna
Their site says: Founded 1991
Their site: ideo.com

Who each fits. 04 · We’d rather you pick the right studio.

IDEO is the design and innovation consultancy founded in Palo Alto in 1991, working on strategy, research, prototyping and organizational change, without public prices. It suits large organizations that want to rethink a product, service or business. Baobun Studio suits software teams that want their product designed and shipped.

Pick IDEO if

You want to rethink a business, service or organization.
You need deep research and strategy.
You’re a large company with a large budget.

Pick Baobun Studio if

You need your software product designed, screen by screen.
You want a fixed price on the site.
You want it built by your engineers next month.
You want to try us first: a free UX audit, a $1,000 dashboard screen or a $7,500 two-week pilot.

Working with IDEO now? 05 · Bring what you have,
we keep what works.

Share what existsThe Figma files, design system and research you already have.
An audit firstOf the product as it is today, in the first week.
Keep what worksThe parts that work stay, the rest gets redesigned.
Ready to buildSpecs and a coded prototype for your engineers.

Questions. The ones people ask next.

How much does IDEO cost?

IDEO doesn’t publish prices on its site. Ask them for a quote.

How much does Baobun Studio cost?

Projects start at $15,000 at a fixed price, in 4 to 12 weeks. The design partner plan starts at $15,000 a month. To try us first: a free UX audit, a $1,000 dashboard screen or a $7,500 two-week pilot.

Is Baobun Studio an IDEO alternative?

For product design, yes: redesigns, MVPs and design systems for B2B SaaS and AI products. For what IDEO does beyond that, the table above says where they do more.

Other comparisons. Baobun Studio next to other studios.

IDEO is a trademark of its owner, named here to compare. Baobun Studio isn’t affiliated with IDEO. Facts come from ideo.com on November 5, 2026 and may have changed: tell us and we’ll fix it.

Tell us about your product. We’ll tell you honestly if we’re the right fit.

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