Compare · Checked November 5, 2026

Baobun Studio vs Pentagram.

Pentagram makes world-class brand identities. A focused redesign costs from $15,000 with Baobun Studio, and Pentagram shares its price on request.

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Baobun StudioFrom $15,000Fixed price, 4 to 12 weeks

PentagramOn requestNo price on their site

Side by side. 01 · From Pentagram’s site and ours,
where they do more, it says so.

FeaturePentagramBaobun Studio

Product and UI designWebsites and digital experiences

Product redesigns

MVP design

Design systems

Coded prototypesIn every project that needs one

Front-end or full buildFront-end help, not full app builds

Audits and user researchAn audit, then tests on a prototype

Brand identity

Websites and landing pagesDesigned and built in Astro

Marketing design (ads, social)Campaigns

A fixed price before work starts

A monthly planDesign partner plan

A way to try firstFree audit, $1,000 screen, $7,500 pilot

Prices on their websiteOn request

What it costs. 02 · The cheapest way in for each kind of work,
in US dollars, checked November 5, 2026.

ScenarioPentagramBaobun Studio

One screen redesignedOn request$1,000One dashboard screen in 48 hours

Try them firstOn request$7,500A two-week pilot; the UX audit is free

A focused redesignOn requestFrom $15,000Fixed price, 4 to 12 weeks

A month of designOn requestFrom $15,000Design partner plan, month to month

Pentagram: pentagram.com/about, pentagram.com. Baobun Studio: pricing.

Who Pentagram is. 03 · In their own words and numbers.

Team: 23 partners, 43 associates
Based in: London, New York, Austin, Berlin
How you work: Not stated
Clients include: Guggenheim, Isomorphic Labs, Xsolla
Their site says: “Largest independent design consultancy”
Their site: pentagram.com

Who each fits. 04 · We’d rather you pick the right studio.

Pentagram is the independent design consultancy run by 23 partners, best known for brand identity, without public prices. It suits organizations that want a world-class brand identity. Baobun Studio suits software teams that need their product designed, not their brand.

Pick Pentagram if

You need a brand identity by world-known designers.
You want packaging, signage, books or exhibitions.
Brand is the job, not the product.

Pick Baobun Studio if

You need your software product designed.
You want a fixed price on the site.
You want flows tested with users before building.
You want to try us first: a free UX audit, a $1,000 dashboard screen or a $7,500 two-week pilot.

Working with Pentagram now? 05 · Bring what you have,
we keep what works.

Share what existsThe Figma files, design system and research you already have.
An audit firstOf the product as it is today, in the first week.
Keep what worksThe parts that work stay, the rest gets redesigned.
Ready to buildSpecs and a coded prototype for your engineers.

Questions. The ones people ask next.

How much does Pentagram cost?

Pentagram doesn’t publish prices on its site. Ask them for a quote.

How much does Baobun Studio cost?

Projects start at $15,000 at a fixed price, in 4 to 12 weeks. The design partner plan starts at $15,000 a month. To try us first: a free UX audit, a $1,000 dashboard screen or a $7,500 two-week pilot.

Is Baobun Studio a Pentagram alternative?

For product design, yes: redesigns, MVPs and design systems for B2B SaaS and AI products. For what Pentagram does beyond that, the table above says where they do more.

Other comparisons. Baobun Studio next to other studios.

Pentagram is a trademark of its owner, named here to compare. Baobun Studio isn’t affiliated with Pentagram. Facts come from pentagram.com on November 5, 2026 and may have changed: tell us and we’ll fix it.

Tell us about your product. We’ll tell you honestly if we’re the right fit.

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